The MediaRep research team strives for inclusive innovation in Media & Technology.
Evidence-based media representation enhances authenticity and ensures content resonates with and benefits audiences.
We offer actionable insights for the media industry to create more impactful and inclusive narratives.

We provide courses related to representation in the media, media and youth development, developing entertainment media.
Our bachelor, master and PhD students study representation in media from a variety of angles.
Interested to be part of a course? Let's have coffee!

We explore how media and technology can better represent diverse perspectives, both in The Netherlands and globally.
Our work is all about developing cutting-edge, evidence-based methods.
By pinpointing the key factors that foster positive youth development in today’s digital, hyper-diverse world, we offer the media industry valuable insights for creating content that truly resonates.

We organize local events, speak at international conferences, give workshops, hold business classes, and engage in media interviews.
Need an event, workshop, speaker or expert? Let's Talk!
Our methodologies include computational and experimental approaches, but also surveys, focus groups, interviews, automated and manual content analyses and co-creation processes.
We combine marketing and consumer perspectives and apply (developmental) psychological and intercultural approaches.
Want to co-develop impactful research approaches with us? Let’s discuss!
The MediaRep team partners with academic institutions, policymakers, and media and tech organizations to turn research findings into actionable insights for content creators, educators, and media advocates.
This collaborative approach ensures that our work directly impacts the media landscape, driving meaningful change with practical recommendations.
Ready to make an impact with authentic, inclusive storytelling? Let’s collaborate and drive real change in the media landscape.